The introduction of a new eatery in the heart of “Little Athens” Oakleigh Melbourne required a brand as contemporary and fresh as the venue and menu promised to be. Backbone Grill was going to raise the bar in what was an already over crowded local eatery market.

The brief was to create a rustic, authentic and easily recognisable brand.

Using the menu as our inspiration we created a logo that told the story of the new establishment in a straight forward manner yet the “animal stack” and logo font implied a playful and modern take on food. The familiar shapes allowed this new brand some instant recognition.

Scroll down to check out the concepts leading up to the final logo.

This project was completed for Girling Design.

Logo Type & Mark
Business Card

Art DirectionC*JUICE Creative Studio & Girling Design

PhotogrpahyGirling Design

Design C*JUICE Creative Studio