A new apartment complex in Brunswick Melbourne, Pearson Victoria Apartments was in need of a new logo.
This was a small project with only a logo and some concept work for their sign writing team required. Even though the project was small we wanted the logo to be big, bold and confident just like the complex itself.
The brief was to play on the architectural and geometric elements of the complex in a simple and straightforward way. For this we took an iconic approach and suggested some block/bold shapes that created simple architectural images.
In the end the client loved the interlocking lines square shaped logo as it represented the 4 large buildings interlocking over the entire complex.
Scroll down to check out the concepts leading up to the final logo.
Logo Type & Mark
Art DirectionC*JUICE Creative Studio
Design C*JUICE Creative Studio