We were introduced to Popped through a mutual contact by way of sampling their delicious sweet popcorns. You can imaging our excitement when we were asked to update their logo and existing brand. Of course we demanded many, many samples to assist the creative process!
The client’s love of quality ingredients and a dedication to the artisanal making process led us to follow our nostalgic minds and hearts to a simpler time when dedicated sweet shops ruled and quality candy was a daily treat. This youthful and playful ideal was our launching point for developing the new Popped logo (with its sister brand Puffed closely following).
Simple, a touch of whimsy and a universal appeal would prove suitable for the Popped brand as the product (once tasted and shared) would do all the brand promotional ‘work’.
Logo and Brand
A6 and A5 Postcards
Art DirectionC*JUICE Creative Studio
PhotogrpahyRochelle Seator with Lee Blaylock (Food Stylist)
Design C*JUICE Creative Studio