work/Promotion

SONGS FROM AN UNMADE BED PROMOTION

We were very excited to be asked to work with actor/singer Michael Lindner. His on-stage performances (in South Pacific, Mary Poppins, Priscilla Queen of the Desert – The Musical) were well known to C*JUICE and we welcomed the opportunity to work with him on his latest project.

The producers were looking for a design team to assist with creating a strong brand for their new show “Songs From an Unmade Bed”. The show originated from New York and is a mixture of theatre, concert and musical with equal parts comedy and drama. Many Australians would not be familiar with the Off-Broadway show, hence the story told through the promotion would be key to the branding’s success.

Our research showed that most posters and promotion for previous versions of the show missed the mark. They tell one side of the story – either all comedy, all drama or all emotion. Our challenge was to get the balance right. The producers were ultimately impressed in the results of meeting that challenge, with our fresh ideas and concepts for the main imagery and promotion to such a complex show.

DELIVERABLES
A3  A1  &  A0 Posters
2.2m x 3.2m Billboard
Press Advertising
DL Promotion Cards
Social Media Images

Art DirectionC*JUICE Creative Studio

PhotogrpahyC*JUICE Creative Studio

Design C*JUICE Creative Studio